Park Pros provides advisory consulting services for current operating parks and attractions. In addition to new property/project development list above we also specialize the improving operational performance, maximizing attendance and revenue potential while digging into expense savings to enhance the bottom line profit. Our audit process of parks in operation is extensive. Operating, marketing, advertising and media relations, Organizational, leadership and training and per cap analysis for all revenue departments of the park or attraction.
Policies & Procedures
Development of effective management and operational programs is the cornerstone of any successful project. Safety, guest services and revenue disciplines.
Guest Service
Operational efficiency that provides guests the ultimate experience that cannot be over promised and under delivered. You will want to provide memories for guests that they will want to repeat at your park time and time again.
Marketing/Brand development
The coordination of a specific and targeted market, brand and sales initiatives is a must to drive attendance. Advertising to your market’s core demographic that will support a strong penetration of the population to attend your park. A park’s price point by category should be developed through comprehensive study of the market and set at the proper levels to ensure the most financially attractive rate. A positioning campaign including a roll-out and pre-opening plan with an on-going and consistent strategic public relations program.
Revenue Growth
Developing the best practices and focused execution across all disciplines should achieve revenue goals. Improving those revenue goals is the constant challenge. Park Pros specializes in thinking different on every level in the entertainment and leisure industry. Market assessment, revenue streams, attendance growth, disciplined financial expense control and increased bottom line profit.
Development Services
- Business plan development
- Operating plan development
- Brand, marketing and sales strategy and plan
- Budget development
- Development of recruitment and staff hiring plan
- Development of revenue plan
- Facilities plan development. Capital, grounds and maintenance